All businesses need customers to survive and grow. To gain customers, you need to promote your business. There are a lot of ways online to promote your business. There are several old-school offline tactics you can use to advertise your business as well. This article highlights a few proven ways on how to advertise your…
Many small-business owners don’t benefit fully from content marketing. Some never start on content marketing, others don’t take it seriously enough to get results, and still others give up too soon. Often, busy entrepreneurs think they don’t have the time to do content marketing or don’t understand how easy it is. The reality is that…
You can run all the digital ads and social media campaigns you want, but your website needs to be up to par if you want to be a well-rounded digital marketer and make website conversions. Imagine this-someone sees your ad on Google. They’re persuaded by your powerful ad copy, so they click on the link with the…
Do you own a business? Then you need a Facebook Business Page to succeed now and in the long-term. Once you have one, you’ll be able to market your products and/or services to Facebook’s 1.82 billion daily active users. That’s a lot of people! And they’re only five steps away… In this article, we’ll walk…
Marketing is sometimes seen as advertising or promotion of a product. However, within marketing, there are so many different ways you can get new leads and customers. I want to dive into Paid, Earned, and Owned and pieces of marketing and how each of them plays a part in growing your business. A study by Commerce Signals…
In the last couple of years, social media has become an essential form of marketing alongside Facebook Business Pages, Google My Business Accounts, and review management. New social media channels appeared to support modern ways of communication and advertising. Companies now use them to connect with customers faster and easier than ever before. But the…
8 of my closest neighborhood friends gathered in a basement (2 weren’t able to make it) with plenty of snacks and drinks to go around. We have player cheat sheets in hand. Some are using tablets, some phones, myself I still love my Beckett magazine. We discuss the weekend of college football, share laughs and smack…
Last week I released my bold Summer movie predictions . Up until this past weekend my prediction model, which is based upon social buzz for movies, was 24 for 24 in predicting movie profitability. Ironically, social media marketing is what caused this model to miss this past weekend. San…