Do you own a business? Then you need a Facebook Business Page to succeed now and in the long-term.
Once you have one, you’ll be able to market your products and/or services to Facebook’s 1.82 billion daily active users. That’s a lot of people! And they’re only five steps away…
In this article, we’ll walk you through the process to create your company’s Facebook Business Page. By the end, you’ll know exactly how to create a Page for your business that gets results.
What is a Facebook Business Page?
Facebook Business Pages are public-facing Facebook accounts that allow local businesses, international brands, and public figures to engage the Facebook community.
Once you’ve created a Page for your business, you’ll be able to publish content, share important company updates, promote events and new releases, and otherwise connect with your audience via the largest social network in the world.
A Facebook Business Page will also give you access to Facebook’s robust advertising platform and Facebook Shops—two amazing tools you can use to grow operations.
How to Create a Facebook Business Page
Facebook Business Pages are easy to create. Follow the simple five-step process below to get your company’s Page up and running in less than an hour.
Step 1: Create a Page
The only people who can create and manage Business Pages are those who already have personal profiles. So, first, log into your personal Facebook account.
Once you’re logged in, click “Pages” in the left-hand menu, and “+ Create New Page”.
Alt Text: Create a new Facebook Business Page.
Caption: Creating a new Facebook Business Page is simple!
Then enter your business name, up to three categories, and a bio. You should see the Page Preview screen update in real time as you input information.
Alt Text: Enter details about your new Facebook Business Page.
Caption: The first step is to add a name, category, and bio to your Page.
When you’re done, click “Create Page”.
Step 2: Add Your Pictures
Next, upload a profile and cover photo for your new Facebook Business Page.
If you’re not familiar with these terms, your profile photo is the image that appears next to your business name on your Page. It should be 170 x 170 pixels. Your cover photo is the image that stretches across the top of your Page and should be 1640 x 856 pixels.
Alt Text: Add images to your Facebook Business Page.
Caption: Use high-quality images to improve your Facebook Business Page.
Most businesses use a logo or another recognizable image for their profile photo. Pro tip: use the same profile photo across all of your company’s social accounts to ensure consistency.
Your cover photo should represent the purpose and/or theme of your business. For example, a picture of a product that you sell, an employee at work, or a happy customer. Make sure that it’s a quality image that aligns with your brand.
When you’re happy with your profile and cover photos, click “Save”.
Step 3: Edit Your Page Info
You’ve created your Facebook Business Page and uploaded a couple of photos. Now it’s time to add your business details. That way potential customers can quickly find your company’s address, website, contact information, hours of operation, etc.
The easiest way to do this is to click the gray “Manage” button near the top of your Page. Then scroll to the “Set Your Page up for Success” menu on the following screen. To add details, simply expand the “Provide Info and Preferences” section.
Alt Text: Add important details to your Facebook Business Page.
Caption: Add important details to your Page like your company’ website and location.
Don’t forget to set your username and add an action button!
To set your username, AKA your Page’s URL, click your account icon in the top right corner of your screen. Choose “Settings and Privacy”, then “Settings” in the drop down menu. Click “Edit” in the username section and choose a custom username for your Page.
Alt Text: Add a custom URL to your Facebook Business Page
Caption: Change your Facebook Page’s URL so it’s easier to find.
Action buttons make it much easier for customers to call you, place an order, book a service, or complete some other activity that relates to your business.
Scroll to the bottom of the “Provide Info and Preferences” section that you were just working in. Click “Add Button”. Then choose the action that suits your company best.
Alt Text: Add an action button to your Facebook Business Page.
Caption: Action buttons will help you connect with customers in meaningful ways.
We should mention that your Page’s business details can be changed at any time. Simply re-click the gray “Manage” button to make edits, add new information, and more.
Step 4: Make Your First Post
Your Facebook Business Page is almost ready! Before you invite your audience to follow you on the platform, take a few minutes to post compelling content. Here are a few ideas:
- A Welcome Post: Share information about your business, why people should follow your page, and the kinds of content you plan to publish.
- Behind the Scenes Photos: Share pictures of your team building products, performing services, etc. People love to see “how the sausage gets made.”
- Funny Memes: Everybody loves a good meme. Share a few that relate to your business. Just make sure that each image aligns with your brand.
- Links to Written Content: Make your Page a valuable source of information by sharing links to interesting blog posts, ebooks, and the like.
To succeed on Facebook, you have to create valuable content. So post things that your audience will enjoy. Then keep posting these kinds of things on a regular basis.
To create your first post, go to your page and click the box that asks “What’s on your mind?” Then type your thoughts into the pop-up menu that appears. To make your post more memorable, consider adding an image, GIF, or feeling to it.
Alt Text: Add content to your Facebook Business Page.
Caption: Great content is the key to success on Facebook.
When your post is done, click the blue “Post” button at the bottom of the pop-up window.
Step 5: Invite Your Audience
Now that your Facebook Business Page is loaded with content, it’s time to show it to the world. First, invite your personal Facebook friends to follow your new Page. All you have to do is scroll to the bottom of the “Set Your Page up for Success” menu that we mentioned earlier.
Find the section called “Introduce Your Page” and click the “Invite Friends” button. Then follow the three-step directions that appear in the pop-up menu.
Alt Text: Invite friends to follow your Facebook Business Page.
Caption: Promote your Facebook Business Page by inviting your friends to follow it.
We suggest promoting your new Facebook Business Page in other ways as well. Post about it on your company’s other social profiles. Email your subscribers and ask them to give you a follow. Add “follow us” logos to all of your brand’s marketing materials.
Get the word out to grow your Facebook following as quickly as you can.
Supercharge Your Facebook Business Page
We’ve covered the basics. Now, let’s talk about strategies you can use to supercharge your Facebook Business Page and turn it into a valuable asset for your company.
Pin a Post
Facebook allows Page owners to pin a post to the top of their Pages so that it’s easy to see. The pinned post will sit right under your cover image, even after you publish new content, and will help draw attention to special announcements, limited-time deals, etc. When you pin a post, you can expect it to get good engagement (likes, comments, views), so make sure it is one that showcases your business.
To pin a post, click the three dot icon in the top right corner of a post. Then select “Pin Post” in the pop-up menu. This post will now appear at the top of your Page until you unpin it.
Alt Text: Pin a post to your Facebook Business Page.
Caption: Pinned posts are a great way to share valuable information with your followers.
Connect With Other Pages
Facebook is a social network, so be social. Follow other Pages that relate to your own. Like and comment on their posts. Build an online community around your business.
For example, a law firm that specializes in bankruptcy cases might connect with a local accountant’s Page. A plumbing company might connect with other home services providers like HVAC, electrical, and landscaping professionals on Facebook, too.
All you have to do to connect with other Pages on Facebook is navigate to their Page and click the blue “Follow” button. Once you do, you’ll start to see their posts in your news feed.
Alt Text: Follow other Facebook Business Pages.
Caption: Support other companies and follow their Pages, too.
Check Your Settings
Facebook gives Page owners a lot of flexibility in terms of settings. For example, you can choose to make your content public or private, decide if you want to allow others to comment and engage with your posts, and add profanity filters to remove bad language.
We encourage you to go through your Page settings and adjust them to your liking. Just remember, a Facebook Business Page that doesn’t allow people to see and comment on posts won’t do you much good. Don’t get too strict with restrictions.
To change Page settings, click your account icon in the top right corner of your screen. Choose “Settings and Privacy”, then “Settings” in the drop down menu.
Alt Text: Adjust the settings of your Facebook Business Page
Caption: Take a look at your Facebook Page’s settings and adjust them as needed.
Track Your Facebook Business Page
You’ve created a beautiful Facebook Business Page. But is it actually helping you achieve your goals? You won’t know until you measure your results.
Fortunately, Facebook offers an in-depth analytics dashboard called Insights.
To access this dashboard, click the tab titled “Professional Dashboard” on the left-hand side of your home screen. Once inside, you’ll be able to see valuable information about your:
- Followers: Learn about the Facebook users who follow your Page
- Reach: See the number of people who view your Page every day.
- Visits: Understand where your Page views are coming from.
Insights will also give you data on the content you publish to your Facebook Business Page.
Click the “Posts” or “Events” or “Stories” tabs to see which content gets the most engagement, i.e. likes, comments, and shares. Then adjust your content strategy to suit.
Your Facebook Business Page will allow you to reach a ton of potential customers. Fortunately, creating your Page is simple. Just follow the five steps outlined above.
Once you’ve created your Page and built a following, you might want to work with an agency to give your efforts a boost. Scorpion is a certified Facebook business partner and would be happy to help you take full advantage of the Facebook platform.
Contact us to learn more about our social media marketing services.