Marketing is sometimes seen as advertising or promotion of a product. However, within marketing, there are so many different ways you can get new leads and customers. I want to dive into Paid, Earned, and Owned and pieces of marketing and how each of them plays a part in growing your business. A study by Commerce Signals…
If you have been dying to ask President Obama about the future of the space program or what Jerry Seinfeld’s two most favorite Seinfeld episodes are then Reddit is the place for you. Its popular AMA (Ask me anything) thread was organized by recently released Victoria Taylor. This surprising release of a beloved member in…
If you are anxiously awaiting the hooks, drives, cuts, blocks, hit sixes or general white washings during The Ashes cricket tournament then you know much more than I do about this sport. The batsman, the wickets, and the bowlers are all terms I have learned about cricket and The Ashes set to start on July…
The grass courts, the strawberries and cream, and of course the Royal Family in the attendance. Wimbledon is as iconic an event as any other and it puts tennis and its superstars like Federer, Nadal, Williams, Sharapova, and Djokovic on center court with little other sports competition. These faces of tennis may not compete much…
FIFA’s biggest stage, the World Cup. A tournament that brings together nations in one of the oldest and most beloved sports globally. It’s supposed to be what launches the sport onto center stage and provide expansion opportunities for the sport that no other event can. However, in 2014, in one of the most passionate soccer…
As a millennial I haven’t cut the cord for my Cable yet. I know I know if I were to admit that to my millennial peers I would probably be cast off into the Gen Y group, but before you bounce let me explain why. My biggest reason is live sports. I am a sport…
Last week I released my bold Summer movie predictions . Up until this past weekend my prediction model, which is based upon social buzz for movies, was 24 for 24 in predicting movie profitability. Ironically, social media marketing is what caused this model to miss this past weekend. San…
Its simple business, once you have a mature product you look to either expand the reach of the existing product or create a new product. Sports is no different. In a world filled with cord cutters, digital television, and endless content to compete with ESPN, the worldwide sports leader, has turned to one of the…
Movie trailers are the key way to get consumers excited about their product. If you looked at Jurassic World and couldn’t wait to talk about it then you aren’t alone. Over the last few years I have predicted movie success based off of a social buzz model that I created, and so far that model…
Working for a global company I have the opportunity to do a lot of regional specific analyses. This week is the semifinal and finals of Eurovision in Vienna Austria. For Americans not familiar, Eurovision is a singing competition that has been going on for sixty years. Think of it like the World Cup of singing.…