Starting a business is hard, but learning how to grow a business that’s already up and running is a challenge all of its own. There are so many things to do, and the process can seem overwhelming. What’s the secret to success? Just like when you were first starting out, the secret to scaling is…
What gets you up in the morning? Seriously think about it. Your alarm goes off, why are you getting out of bed? A lot of adults would say they have to pay bills, provide for a family, save for a great vacation, but there has to be more right? It can’t just be all about…
In 2004, when Facebook first started, it was an invite-only platform for college students. Fast-forward almost 20 years and now social media is a part of everyday life for most Americans. It is also a big piece of modern day content marketing. Which poses a big question – does social media need to be a…
All businesses need customers to survive and grow. To gain customers, you need to promote your business. There are a lot of ways online to promote your business. There are several old-school offline tactics you can use to advertise your business as well. This article highlights a few proven ways on how to advertise your…
Many small-business owners don’t benefit fully from content marketing. Some never start on content marketing, others don’t take it seriously enough to get results, and still others give up too soon. Often, busy entrepreneurs think they don’t have the time to do content marketing or don’t understand how easy it is. The reality is that…
You can run all the digital ads and social media campaigns you want, but your website needs to be up to par if you want to be a well-rounded digital marketer and make website conversions. Imagine this-someone sees your ad on Google. They’re persuaded by your powerful ad copy, so they click on the link with the…
Goal setting is a form of motivation. It’s a way to channel your energy into action so you can accomplish the things you want most in life. When you have goals — be they life goals, work goals, or even relationship goals — they give you direction and purpose. But there are many other benefits…
Do you own a business? Then you need a Facebook Business Page to succeed now and in the long-term. Once you have one, you’ll be able to market your products and/or services to Facebook’s 1.82 billion daily active users. That’s a lot of people! And they’re only five steps away… In this article, we’ll walk…
Websites are a lot of work, but incredibly important to showcase who you are as a company. They are the face of the franchise and one of the first things your customers see. So whether you’re a new company or a brand looking to refresh, the big question is – how can you build a great website?…
In the last couple of years, social media has become an essential form of marketing alongside Facebook Business Pages, Google My Business Accounts, and review management. New social media channels appeared to support modern ways of communication and advertising. Companies now use them to connect with customers faster and easier than ever before. But the…