In 2004, when Facebook first started, it was an invite-only platform for college students. Fast-forward almost 20 years and now social media is a part of everyday life for most Americans. It is also a big piece of modern day content marketing. Which poses a big question – does social media need to be a…
All businesses need customers to survive and grow. To gain customers, you need to promote your business. There are a lot of ways online to promote your business. There are several old-school offline tactics you can use to advertise your business as well. This article highlights a few proven ways on how to advertise your…
Many small-business owners don’t benefit fully from content marketing. Some never start on content marketing, others don’t take it seriously enough to get results, and still others give up too soon. Often, busy entrepreneurs think they don’t have the time to do content marketing or don’t understand how easy it is. The reality is that…
You can run all the digital ads and social media campaigns you want, but your website needs to be up to par if you want to be a well-rounded digital marketer and make website conversions. Imagine this-someone sees your ad on Google. They’re persuaded by your powerful ad copy, so they click on the link with the…