For many people the Oscars is just as big as the Super Bowl. I am definitely not one of those, but I do love to watch movies. In my latest analysis for Adobe Digital Index, I take a look at all of the buzz surrounding this event. We all know that the Oscar winners are…
With the announcement of Facebook product ads yesterday, the next battle of two heavyweights, Facebook and Google, will be forged on the retail front. This battle, like the Thrilla in Manilla for Muhammed Ali, will determine which platform “must be the greatest” for retail ad spend. For the past few years there has been an evolution…
I recently went to Boston and saw first hand the crazy amounts of snow that they have received in the last few weeks. Coming from Utah, it isn’t a huge shock to see 3 feet of snow on the ground, but to a town that isn’t accustomed to that much snow in one storm, Boston…
Ever since I was a kid I loved basketball. I used to listen to Jazz games on the radio with my brothers while we shot hoops into a laundry basket. The NBA has evolved since I was a kid. It has become more of a business with brands linking themselves to players, coaches, teams and…
This past weekend Jupiter Ascending and its $174 million production budget opened to less revenue than SpongeBob and its $74 million budget and American Sniper, which opened several weeks ago. How did a movie with big names like Channing Tatum and Mila Kunis fail to latch onto audiences? The answer lies in a movie prediction…
For the Super Bowl this year I was deeply immersed in my computer. The GoDaddy commerical was spot on for me in that moment. Crunching numbers as the Patriots made their game winning drive after Pete Carrol failed to go #beastmode from the 2 yard line. This year I created a unique algorithm looking at social…
A few weeks ago I was researching several different stats for the Super Bowl and then a colleague asked what does the Super Bowl take away from? If consumers are completely engaged with the big game surely they aren’t shopping, booking travel, or browsing on the internet as much. I went ahead and looked into…
My work as an analyst for Adobe Digital Index (@adobeindex) gives me the opportunity to do some pretty cool work including analysis on all of the major sports. As I look back on 2014, I put together a list of 5 trends for marketers to keep an eye on for the Big Game. I also…
Despite the Australian Open having much smaller overall buzz compared to Wimbledon, buzz related to both surprise and anticipation is almost double for the Australian Open than for Wimbledon according to my latest analysis for Adobe Digital Index @adobeindex. In the past, the Australian Open has been a great place for future stars to carve…
Digital Marketing Specialist By working in digital marketing analytics, strategy, and business development for the last 8 years and with a BS in Finance from the University of Utah and as an MBA- marketing and strategy graduate, I have a unique mix of experience and education with analysis and creativity. I have lived in Sao Paulo…