FIFA’s biggest stage, the World Cup. A tournament that brings together nations in one of the oldest and most beloved sports globally. It’s supposed to be what launches the sport onto center stage and provide expansion opportunities for the sport that no other event can. However, in 2014, in one of the most passionate soccer…
As a millennial I haven’t cut the cord for my Cable yet. I know I know if I were to admit that to my millennial peers I would probably be cast off into the Gen Y group, but before you bounce let me explain why. My biggest reason is live sports. I am a sport…
Last week I released my bold Summer movie predictions . Up until this past weekend my prediction model, which is based upon social buzz for movies, was 24 for 24 in predicting movie profitability. Ironically, social media marketing is what caused this model to miss this past weekend. San…
Its simple business, once you have a mature product you look to either expand the reach of the existing product or create a new product. Sports is no different. In a world filled with cord cutters, digital television, and endless content to compete with ESPN, the worldwide sports leader, has turned to one of the…
Movie trailers are the key way to get consumers excited about their product. If you looked at Jurassic World and couldn’t wait to talk about it then you aren’t alone. Over the last few years I have predicted movie success based off of a social buzz model that I created, and so far that model…
Working for a global company I have the opportunity to do a lot of regional specific analyses. This week is the semifinal and finals of Eurovision in Vienna Austria. For Americans not familiar, Eurovision is a singing competition that has been going on for sixty years. Think of it like the World Cup of singing.…
When I was a kid I used to listen to every Utah Jazz basketball game on the radio. It was a rare treat to be able to go to a game, and the only televised games were usually during the playoffs. Now I am able to see every game through my cable subscription, not just…
We live in a world of high speed trains, electric cars, connected devices, and immediate news from Twitter and Facebook. As of the Q4 2014, Twitter had 288 million active users, while Facebook had 1.39 billion. That would put Facebook users as the largest country in the world, and Twitter users closing in on being…
Chances are you have seen at least one person wearing Google Glass. The not so new invention from Google essentially allows you to stay connected and take pictures or video at the blink of an eye. It also has been under a lot of scrutiny and sometimes hate from people concerned about what the person…
As a sports fan a few weeks ago was my favorite time of year, March Madness. I’ve been filling out a bracket since I was probably 8 years old and have loved watching basketball all day long for 4 days. This year I had a few things to get done on Saturday that would take…