Fantasy Football the ultimate score for brands

8 of my closest neighborhood friends gathered in a basement (2 weren’t able to make it) with plenty of snacks and drinks to go around. We have player cheat sheets in hand. Some are using tablets, some phones, myself I still love my Beckett magazine. We discuss the weekend of college football, share laughs and smack ...

Never doubt The Rock and the power of social media.

            Last week I released my bold Summer movie predictions . Up until this past weekend my prediction model, which is based upon social buzz for movies, was 24 for 24 in predicting movie profitability. Ironically, social media marketing is what caused this model to miss this past weekend. San Andreas grossed $54 million in its opening ...