Google and Facebook face off for the retail heavyweight title

By 0 No tags Permalink 0

With the announcement of Facebook product ads yesterday, the next battle of two heavyweights, Facebook and Google, will be forged on the retail front. This battle, like the Thrilla in Manilla for Muhammed Ali, will determine which platform "must be the greatest" for retail ad spend. For the past few years there has been an evolution in ...

Why Jupiter Ascending failed to launch

By 0 No tags Permalink 0

This past weekend Jupiter Ascending and its $174 million production budget opened to less revenue than SpongeBob and its $74 million budget and American Sniper, which opened several weeks ago. How did a movie with big names like Channing Tatum and Mila Kunis fail to latch onto audiences? The answer lies in a movie prediction ...

Super Bowl 2nd screen winners

By 0 No tags Permalink 0

For the Super Bowl this year I was deeply immersed in my computer. The GoDaddy commerical was spot on for me in that moment. Crunching numbers as the Patriots made their game winning drive after Pete Carrol failed to go #beastmode from the 2 yard line. This year I created a unique algorithm looking at social buzz ...

Australian Open…THE most anticipated tennis event

By 0 No tags Permalink 0

Despite the Australian Open having much smaller overall buzz compared to Wimbledon, buzz related to both surprise and anticipation is almost double for the Australian Open than for Wimbledon according to my latest analysis for Adobe Digital Index @adobeindex. In the past, the Australian Open has been a great place for future stars to carve their ...

Welcome!

By 0 No tags Permalink 0

Digital Marketing Specialist By working in digital marketing analytics, strategy, and business development for the last 8 years and with a BS in Finance from the University of Utah and as an MBA- marketing and strategy graduate, I have a unique mix of experience and education with analysis and creativity. I have lived in Sao Paulo and Salvador ...