My work on the Adobe Digital Index team has given me a unique data mining playground to be in. Adobe tracks $6 out of every $10 spent online and also has a large amount of media, travel, financial, and tech companies that use its Marketing Cloud products. I have over 50 analyses published in top-tier press outlets since 2011 ranging from trends within social media to predicting movie profitability with social buzz, and using data to preview the World Cup, Super Bowl, Olympics, NFL, and NBA. My reports can be found on CMO.com, Adobe Marketing Blog, and listed below.
Some of my analyses by topic
November 19, 2012 Adobe predicts $2 Billion Cyber Monday
November 26, 2012 Mobile device dominance continues into the holiday season
November 26, 2012 Record spending on Black Friday reaches $1.3 billion
November 5, 2013 Thanksgiving is the new black…..Friday, that is
December 01, 2014 Online shopping for holiday weekend surpasses $7 billion: ADI
December 02, 2014 ADI: retailers succeed in lengthening holiday shopping season
Media & Entertainment
November 6, 2013 ADI: Mag app use up – especially on Tuesday?
April 9, 2013 If content is king, video is heir to the throne
June 17, 2013 Local media not just for car dealers anymore
June 18, 2013 Readers continue to board the digital magazine express
November 6, 2013 Mobile app users most loyal to brands, according to ADI
February 4, 2014 Digital video viewing: The new Olympic sport for consumers
February 7, 2014 Adobe Digital Index “U.S. Digital Video Benchmark Report
June 4, 2014 ADI Report: Online TV viewing hits new high, up 250%
December 16, 2014 ADI: Kindle fire and Samsung Galaxy hit sweet spot for video viewing
February 20, 2015 Oscars, social buzz can be big win for savvy marketers
February 3, 2014 Marketers score touchdown on social media
February 6, 2014 For marketers, mobile was the real winner of Super Bowl XLVIII
August 28, 2014 ADI: Buzz proves NFL No. 1 social sport in U.S.
November 12, 2014 ADI: Lebron, social buzz, international a 3 point play for NBA
January 30, 2015: Super Bowl XLIX Will Be a New Game For Digital Marketers
February 2, 2015 The 2nd Screen winners of the Super Bowl
February 13, 2015 Social buzz around NBA can lead to real time marketing wins
September 3, 2015 ADI College Football Preview: Michigan scores big in social
November 6, 2012 Asia Pacific’s Best of the best web sites get better and better
September 29, 2014 AFL Grand Final fever feeds social media buzz
November 11, 2014 Asia pacific e-tailers brace for holiday buying frenzy: ADI
April 16, 2013 Video and social go together like comments and retweets
October 28, 2013 Are marketers over social’s ROI problem?
October 28, 2013 ADI Report: Social nets more marketing-friendly in 2013
November 25, 2013 Marketing to millennial this holiday season with social media
December 16, 2013 Social buzz was right: game over for Ender, hot times for Hunger Games
February 28, 2014 And the Oscar (Finally) goes to ……Leonardo DiCaprio?
June 23, 2014 A pair of ways to best engage Facebook fans
September 09, 2014 ADI: Social buzz dismal for Fall TV lineup
November 13, 2014 ADI buzz report: Hunger, Hobbit, could be home runs for holidays
October 15, 2014 ADI: For web site traffic, Bing brings the bling
January 27, 2015: Marketers finally get Google and are more than fine with Facebook
April 22, 2015 ADI: Live From The Web, It’s Social Media!
NY Times – World Cup Tweeting is Huge in Japan
Clickz – World Cup most social event ever
Hollywood Reporter – Adobe predicts box office losers
Internet Retailer Mobilegeddon is a reality
Internet Retailer Amazon Prime Day delivers backlash from disappointed customers