My work on the Adobe Digital Index team has given me a unique data mining playground to be in. Adobe tracks $6 out of every $10 spent online and also has a large amount of media, travel, financial, and tech companies that use its Marketing Cloud products. I have over 50 analyses published in top-tier press outlets since 2011 ranging from trends within social media to predicting movie profitability with social buzz, and using data to preview the World Cup, Super Bowl, Olympics, NFL, and NBA. My reports can be found on CMO.com, Adobe Marketing Blog, and listed below.

Some of my analyses by topic

Retail

November 19, 2012 Adobe predicts $2 Billion Cyber Monday

November 26, 2012 Mobile device dominance continues into the holiday season

November 26, 2012 Record spending on Black Friday reaches $1.3 billion

November 5, 2013 Thanksgiving is the new black…..Friday, that is

November 06, 2014 ADI predicts $1.6 B in mobile sales for Thanksgiving, Black Friday, Cyber Monday

December 01, 2014 Online shopping for holiday weekend surpasses $7 billion: ADI

December 02, 2014 ADI: retailers succeed in lengthening holiday shopping season

Media & Entertainment

November 6, 2013 ADI: Mag app use up – especially on Tuesday?

April 9, 2013 If content is king, video is heir to the throne

June 17, 2013 Local media not just for car dealers anymore

June 18, 2013 Readers continue to board the digital magazine express

November 6, 2013 Mobile app users most loyal to brands, according to ADI

February 4, 2014 Digital video viewing: The new Olympic sport for consumers

February 7, 2014 Adobe Digital Index “U.S. Digital Video Benchmark Report

March 3, 2014 Social buzz shows America annoyed Leonardo DiCaprio didn’t win Oscar

May 8, 2014 Report: Sales-enablement app use growing, branded apps remain a challenge

June 4, 2014 ADI Report: Online TV viewing hits new high, up 250%

October 20, 2014 ADI: Gaming consoles, OTT devices replacing desktop for online TV viewing

December 16, 2014 ADI: Kindle fire and Samsung Galaxy hit sweet spot for video viewing

February 20, 2015 Oscars, social buzz can be big win for savvy marketers

Sports

January 31, 2014 Digital and TV double coverage key to marketing success at Super Bowl

February 3, 2014 Marketers score touchdown on social media

February 6, 2014 For marketers, mobile was the real winner of Super Bowl XLVIII

May 23, 2014 UEFA Champions League social buzz is worldwide: ADI Analysis

June 10, 2014 FIFA fanatics will make World Cup most social sporting event ever

June 23, 2014 Social buzz shows Wimbledon is aces with tennis fans world wide

July 14, 2014 World Cup extra time: Mobile and social referred viewing up

August 28, 2014 ADI: Buzz proves NFL No. 1 social sport in U.S.

November 12, 2014 ADI: Lebron, social buzz, international a 3 point play for NBA

January 30, 2015: Super Bowl XLIX Will Be a New Game For Digital Marketers

February 2, 2015 The 2nd Screen winners of the Super Bowl

February 13, 2015 Social buzz around NBA can lead to real time marketing wins

June 2, 2015 Sports Marketing’s Next Big Score Is Soccer, Suggests ADI

June 23, 2015 ADI: Djokovic And S. Williams Are Social ‘Aces’ Heading Into Wimbledon

September 3, 2015 ADI College Football Preview: Michigan scores big in social

Financial

September 12, 2013 As holiday decorations hit the shelves, consumers jump online to plan for the big spend

Travel

June 25, 2013 Online travel bookings expected to hit all time high this Summer: $54 Billion

May 26, 2014 Report: Online travel bookings will rake in $61B this Summer

APAC/EMEA

November 6, 2012 Asia Pacific’s Best of the best web sites get better and better

May 15, 2014 Europe’s ‘Best of the Best’ reaping digital marketing rewards: ADI analysis

July 21, 2014 Asia Pacific’s Best of the Best web sites get better and better

September 29, 2014 AFL Grand Final fever feeds social media buzz

November 11, 2014 Asia pacific e-tailers brace for holiday buying frenzy: ADI

Social

April 16, 2013 Video and social go together like comments and retweets

October 25, 2013 Social media buzz predicts some unexpected box office hits this winter

October 28, 2013 Are marketers over social’s ROI problem?

October 28, 2013 ADI Report: Social nets more marketing-friendly in 2013

November 25, 2013 Marketing to millennial this holiday season with social media

December 16, 2013 Social buzz was right: game over for Ender, hot times for Hunger Games

January 27, 2014 Facebook continues ad surge, but faces stiff competition from other networks

February 28, 2014 And the Oscar (Finally) goes to ……Leonardo DiCaprio?

April 21, 2014 Facebook algorithm tweaks drive more brand engagement, ADI study says

June 5, 2014 ADI predicts: Social buzz sees boffo box for certain Summer pix

June 23, 2014 A pair of ways to best engage Facebook fans

September 09, 2014 ADI: Social buzz dismal for Fall TV lineup

November 13, 2014 ADI buzz report: Hunger, Hobbit, could be home runs for holidays

May 29, 2015 Social Buzz For Flick Tops Star Clout When Predicting Film Success: ADI

Digital Advertising

October 15, 2014 ADI: For web site traffic, Bing brings the bling

January 27, 2015: Marketers finally get Google and are more than fine with Facebook

April 22, 2015 ADI: Live From The Web, It’s Social Media!

Major Press

NY Times – World Cup Tweeting is Huge in Japan 

Forbes – The 2014 World Cup most social event ever 

Forbes – Does Social Media Tell International Corporations To Invest In NFL Sponsorships?

Forbes – LeBron James’ Twitter Mentions: How Social Media Drives International Appeal For The NBA

Clickz – World Cup most social event ever 

Hollywood Reporter – Adobe predicts box office losers 

AdWeek – Brands on Facebook post more to combat declining reach 

CNBC – How to know when a Summer movie will be a flop

Marketwatch – How your tweets can help create the next blockbuster movie 

WSJ New Reddit CEO to users, we’re cleaning this place up

Internet Retailer Mobilegeddon is a reality

Internet Retailer Amazon Prime Day delivers backlash from disappointed customers

Huffington Post: Are Nike, Under Armour, and Adidas overpaying for sports sponsorships

0 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *