Recent Posts by Joe Martin

Fantasy Football the ultimate score for brands

8 of my closest neighborhood friends gathered in a basement (2 weren’t able to make it) with plenty of snacks and drinks to go around. We have player cheat sheets in hand. Some are using tablets, some phones, myself I still love my Beckett magazine. We discuss the weekend of college football, share laughs and smack ...

Nike, Adidas, and Under Armour pay social currency premium for college sports

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On September 3rd, 2015 the college football season opens with Michigan taking on Utah. 45k+ fans at Rice Eccles Stadium and million of viewers on Fox Sports will watch as Jim Harbaugh’s Wolverines take on a vaunting Utah defense. From that day forward, until the championship game on January 11, 2016 in Glendale Arizona, millions ...

How Periscope will be key to Presidential victory in 2016

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From a pure business perspective and regardless of political affiliation, it’s hard to ignore the flawless marketing plan that was employed by Barack Obama’s camp in 2008. It was dubbed the “Facebook election” due to the grass roots social media campaigns that were employed to harness the power of young Americans. The 2008 election was ...

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