For many people the Oscars is just as big as the Super Bowl. I am definitely not one of those, but I do love to watch movies. In my latest analysis for Adobe Digital Index, I take a look at all of the buzz surrounding this event. We all know that the Oscar winners are chosen ...

With the announcement of Facebook product ads yesterday, the next battle of two heavyweights, Facebook and Google, will be forged on the retail front. This battle, like the Thrilla in Manilla for Muhammed Ali, will determine which platform "must be the greatest" for retail ad spend. For the past few years there has been an evolution in ...

I recently went to Boston and saw first hand the crazy amounts of snow that they have received in the last few weeks. Coming from Utah, it isn't a huge shock to see 3 feet of snow on the ground, but to a town that isn't accustomed to that much snow in one storm, Boston ...

Ever since I was a kid I loved basketball. I used to listen to Jazz games on the radio with my brothers while we shot hoops into a laundry basket. The NBA has evolved since I was a kid. It has become more of a business with brands linking themselves to players, coaches, teams and ...

This past weekend Jupiter Ascending and its $174 million production budget opened to less revenue than SpongeBob and its $74 million budget and American Sniper, which opened several weeks ago. How did a movie with big names like Channing Tatum and Mila Kunis fail to latch onto audiences? The answer lies in a movie prediction ...

For the Super Bowl this year I was deeply immersed in my computer. The GoDaddy commerical was spot on for me in that moment. Crunching numbers as the Patriots made their game winning drive after Pete Carrol failed to go #beastmode from the 2 yard line. This year I created a unique algorithm looking at social buzz ...