Gone are the days of “must see TV” on Thursdays. With digital options and DVRs, consumers, including myself, move to a different drum. From millennials to Gen-Xers we want to consume content when we have the time too and it differes by personality. For Gen X it may be on the comfort on their couch with a ...
Fantasy Football the ultimate score for brands
8 of my closest neighborhood friends gathered in a basement (2 weren’t able to make it) with plenty of snacks and drinks to go around. We have player cheat sheets in hand. Some are using tablets, some phones, myself I still love my Beckett magazine. We discuss the weekend of college football, share laughs and smack ...
Nike, Adidas, and Under Armour pay social currency premium for college sports
On September 3rd, 2015 the college football season opens with Michigan taking on Utah. 45k+ fans at Rice Eccles Stadium and million of viewers on Fox Sports will watch as Jim Harbaugh’s Wolverines take on a vaunting Utah defense. From that day forward, until the championship game on January 11, 2016 in Glendale Arizona, millions ...
Why I Watch Commercials and Don’t Use an Online Ad Blocker
July 1, 1941 was the first day that the world was introduced to TV advertising. Bulova time ran a short 10 second ad selling its popular watches. The spot cost Bulova $9 to run. This single ad led to the growth of a now $45 billion being spent in the TV industry. It has also ...
Antman and San Andreas Surprise, Aloha and Hot Pursuit fail
Prior to the start of what looks to be a successful summer movie season, I made predictions on which movies would be profitable or not profitable. I used Adobe Social to track social mentions of movies and compare them in a historical mentions model of both profitable and not profitable movies. Up until May 29th ...
How Periscope will be key to Presidential victory in 2016
From a pure business perspective and regardless of political affiliation, it’s hard to ignore the flawless marketing plan that was employed by Barack Obama’s camp in 2008. It was dubbed the “Facebook election” due to the grass roots social media campaigns that were employed to harness the power of young Americans. The 2008 election was ...
Amazon #Primeday was either the worst sale or the best branding stunt ever
It was dubbed the next best thing to Black Friday. It caused other retailers to scramble to match the huge potential for getting consumers to push their spending habits to 4 months earlier. It was also an amazing time to buy…..tupperware? Amazon captured our attention as consumers when they announced they would be holding a ...
Reddit slips in community, but grows in the digital storefront
If you have been dying to ask President Obama about the future of the space program or what Jerry Seinfeld’s two most favorite Seinfeld episodes are then Reddit is the place for you. Its popular AMA (Ask me anything) thread was organized by recently released Victoria Taylor. This surprising release of a beloved member in the ...
Mobile sports revolution led by none other than…..Cricket?
If you are anxiously awaiting the hooks, drives, cuts, blocks, hit sixes or general white washings during The Ashes cricket tournament then you know much more than I do about this sport. The batsman, the wickets, and the bowlers are all terms I have learned about cricket and The Ashes set to start on July ...
Wimbledon reveals top 10 most socially marketable tennis athletes
The grass courts, the strawberries and cream, and of course the Royal Family in the attendance. Wimbledon is as iconic an event as any other and it puts tennis and its superstars like Federer, Nadal, Williams, Sharapova, and Djokovic on center court with little other sports competition. These faces of tennis may not compete much ...